Marketing department
What we do
We're the team that promotes our company and product of FlowFuse to the core audience of FlowFuse.
What we market is defined by our use cases, the customer-centric entry points into the FlowFuse platform. See Product Marketing for how these are developed into Showcases and brought to market.
There's 3 pillars we're heavily invested in:
Combined, these pillars are engaging with our audience at different stages of their buying journey, and also post-sale.
The monthly budget of the department including headcount and program budget should be equal to 50-60% of monthly pipeline generated.
Marketing Metrics
The ultimate goal, and thus KPI, for the department is to generate sales pipeline.
Supporting metrics we track are:
Each of these metrics is reported on weekly during our Marketing Team Meeting to ensure we're tracking progress toward our KPI.
Team
| Role | Contributors |
|---|---|
| Marketing Manager, Website & Social Media | Yndira Escobar @Yndira-E |
| Technical Writer | Sumit Shinde @sumitshinde-88 |
| Developer Relations Advocate | Kristopher Sandoval |
Contact us
Questions can be asked in the #dept-marketing.