[{"data":1,"prerenderedAt":1034},["ShallowReactive",2],{"handbook-\u002Fhandbook\u002Fmarketing\u002Fproduct-marketing\u002F":3,"handbook-nav":250},{"id":4,"title":5,"body":6,"description":242,"extension":243,"meta":244,"navigation":245,"path":246,"seo":247,"stem":248,"__hash__":249},"handbook\u002Fhandbook\u002Fmarketing\u002Fproduct-marketing.md","Product Marketing",{"type":7,"value":8,"toc":230},"minimark",[9,13,23,28,31,39,42,45,49,52,91,95,98,101,105,112,116,126,138,141,144,148,151,176,179,205,208,212],[10,11,5],"h1",{"id":12},"product-marketing",[14,15,16,17,22],"p",{},"This page defines what we market and how it goes to market. For how the\nmarketing team plans and executes content, see the\n",[18,19,21],"a",{"href":20},"\u002Fhandbook\u002Fmarketing\u002Fcontent-strategy\u002F","Content Strategy",".",[24,25,27],"h2",{"id":26},"the-product-marketable-product","The Product Marketable Product",[14,29,30],{},"The FlowFuse platform is our strongest asset. Customers can build almost anything on it, then fully inspect, adapt, and own what they build. That breadth needs concrete entry points. Customers recognize value fastest when they see their own problem being solved.",[14,32,33,34,38],{},"A use case is the customer's view of the platform: a real problem they face, and how FlowFuse solves it. Use cases are what customers recognize themselves in,\nand they are therefore what we lead with: our Product Marketable Product, or\nPMP. Use cases make our ",[18,35,37],{"href":36},"\u002Fhandbook\u002Fmarketing\u002Fmessaging\u002F","company messaging","\nconcrete: they express the product pillars as specific problems of our Ideal\nCustomer Profile.",[14,40,41],{},"A use case implementation is a starting point, not a boxed product. We show\nhow the problem can be solved on FlowFuse, and customers adjust and fully own\nthe implementation, tailored to their exact scenario. This is the strength of\nthe platform: what is built stays visible and understandable end to end in\nlow code, so it can be trusted, audited, and operated in production. Every\nuse case story ends at the same place, the platform.",[14,43,44],{},"The platform and the use cases grow together. New feature functionality\nbroadens the platform and unlocks new use cases, while deepening what already\nexists makes the current use cases better supported. For AI specifically, we\nlook for use cases that are enabled by AI, next to using AI to better support\nthe use cases that are not.",[24,46,48],{"id":47},"showcases","Showcases",[14,50,51],{},"A Showcase makes a use case visible as it can be developed on our platform,\nand includes everything around it, consisting of:",[53,54,55,63,69,75,81],"ol",{},[56,57,58,62],"li",{},[59,60,61],"strong",{},"Use case definition",": the customer problem and outcome, written\ncustomer-centric.",[56,64,65,68],{},[59,66,67],{},"Differentiation",": why FlowFuse over the alternatives, the \"why us\".",[56,70,71,74],{},[59,72,73],{},"Product application",": how we or the customer take the use case to production as a demo\nand, where possible, a blueprint anyone can deploy.",[56,76,77,80],{},[59,78,79],{},"Onboarding journey",": how we or the customer get the use case\nimplemented, from first interest to production, supported by blueprints,\nthe FlowFuse Expert and our AI capabilities, and documentation.",[56,82,83,86,87,22],{},[59,84,85],{},"Marketing artifacts",": the show and tell; use case web pages, videos,\nblog posts, social content, and\n",[18,88,90],{"href":89},"\u002Fhandbook\u002Fmarketing\u002Fcontent-strategy\u002Fcustomer-stories\u002F","customer stories",[24,92,94],{"id":93},"cross-functional-ownership","Cross-functional ownership",[14,96,97],{},"The PMP is a shared artifact between Sales, Marketing, Product, and\nEngineering. Each department is both contributor and stakeholder, and no\nsingle department owns a Showcase end to end.",[14,99,100],{},"Ownership is assigned per Showcase: its go-to-market plan names an owner for\neach component (use case definition, differentiation, product application,\nonboarding journey, and marketing artifacts), based on who is best placed for\nit and has the time allocated to it.",[24,102,104],{"id":103},"prioritization","Prioritization",[14,106,107,111],{},[18,108,110],{"href":109},"\u002Fhandbook\u002Fmarketing\u002Faccount-based-marketing\u002F","Account-based marketing"," sets\nthe order in which use cases are developed into Showcases: each target\naccount has specific problems, needs, and desires that map to specific use\ncases. That mapping gives a priority order directly connected to our\npipeline.",[24,113,115],{"id":114},"go-to-market-plans","Go-to-market plans",[14,117,118,119,125],{},"Each Showcase gets one story and one go-to-market plan, tracked in Asana with\ntickets across Marketing, Sales, Product, and Engineering. Stories and their\nAsana tasks come together in the\n",[18,120,124],{"href":121,"rel":122},"https:\u002F\u002Fapp.asana.com\u002F1\u002F1213818720452348\u002Fproject\u002F1215720226996029\u002Fnote\u002F1216389200058782",[123],"nofollow","Use Cases project",",\nthe holistic overview of the PMP. Tasks in it can be shared across Sales,\nProduct, and Engineering.",[14,127,128,129,133,134,22],{},"Work lands with marketing through the same mechanisms as all other marketing\nwork: the\n",[18,130,132],{"href":131},"\u002Fhandbook\u002Fmarketing\u002Fcontent-strategy\u002F#requesting-work-from-marketing","request forms","\nand the content calendar documented in\n",[18,135,137],{"href":136},"\u002Fhandbook\u002Fmarketing\u002Fhow-we-work\u002F","How we work",[14,139,140],{},"We run one storyline at a time and repeat it consistently across weeks and\nchannels before moving to the next. A message must be repeated far more often\nthan feels natural before most of the audience has seen it.",[14,142,143],{},"All collateral ties back to its use case, so the use case page, blueprint,\ncertified nodes, comparison pages, and customer stories interlink into one\ncoherent web of resources.",[24,145,147],{"id":146},"tracking-success","Tracking success",[14,149,150],{},"We track success on three levels, reviewed together in the weekly Product and\nMarketing sync. As this practice matures, we can consider a review that also\nincludes Sales.",[152,153,154,160,170],"ul",{},[56,155,156,159],{},[59,157,158],{},"Lagging",": sales pipeline where a use case is the attributable entry\npoint and marketing MQL generation, with customers we win that tie back to a specific story.",[56,161,162,165,166,169],{},[59,163,164],{},"Leading",": behavior that predicts that pipeline; engagement on the use\ncase pages, deployments of Showcase blueprints, hand-raises (contact sales\nsubmissions and trial signups attributable to use case content), and\nengagement from the\n",[18,167,168],{"href":109},"account-based marketing","\ntarget accounts a use case maps to.",[56,171,172,175],{},[59,173,174],{},"Traction per story",": every story tracks the same base set for its\nartifacts (reach, engagement, and deploys per artifact type), so stories\nstay comparable and each go-to-market plan is judged on the same terms.",[14,177,178],{},"These measures are not a separate scoreboard next to departmental goals:",[152,180,181,187,193],{},[56,182,183,186],{},[59,184,185],{},"Sales",": the pipeline lagging metric is sales' own objective.",[56,188,189,192],{},[59,190,191],{},"Marketing",": MQL generation is marketing's existing objective, fed by the\nleading indicators.",[56,194,195,198,199,204],{},[59,196,197],{},"Product and Engineering",": a dedicated\n",[18,200,203],{"href":201,"rel":202},"https:\u002F\u002Fgithub.com\u002FFlowFuse\u002Fproduct\u002Fissues\u002F440",[123],"Product Objective"," tracks\nthis behavior.",[14,206,207],{},"A Showcase that works moves every department's existing objectives at once.",[24,209,211],{"id":210},"where-to-see-it","Where to see it",[152,213,214,222],{},[56,215,216,217],{},"Use cases on the ",[18,218,221],{"href":219,"rel":220},"https:\u002F\u002Fflowfuse.com",[123],"home page",[56,223,224,225],{},"The first use case page:\n",[18,226,229],{"href":227,"rel":228},"https:\u002F\u002Fflowfuse.com\u002Fuse-cases\u002Fproduction-monitoring\u002F",[123],"Production Monitoring",{"title":231,"searchDepth":232,"depth":232,"links":233},"",4,[234,236,237,238,239,240,241],{"id":26,"depth":235,"text":27},2,{"id":47,"depth":235,"text":48},{"id":93,"depth":235,"text":94},{"id":103,"depth":235,"text":104},{"id":114,"depth":235,"text":115},{"id":146,"depth":235,"text":147},{"id":210,"depth":235,"text":211},"How we market the FlowFuse platform through customer-centric use cases,\ndeveloped into complete Showcases through cross-functional go-to-market\nplans shared by Sales, Marketing, Product, and Engineering.","md",{},null,"\u002Fhandbook\u002Fmarketing\u002Fproduct-marketing",{"title":5,"description":242},"handbook\u002Fmarketing\u002Fproduct-marketing","v6cVb9hjffAQjSlkRj46odjdmFA3YN9dAdZ9texNrB0",[251],{"title":252,"path":253,"stem":254,"children":255},"Handbook","\u002Fhandbook","handbook",[256,258,384,416,634,721,783,922,927],{"title":252,"path":253,"stem":257},"handbook\u002Findex",{"title":259,"group":259,"icon":260,"order":261,"path":262,"stem":263,"children":264},"Company","i-lucide-building-2",1,"\u002Fhandbook\u002Fcompany","handbook\u002Fcompany\u002Findex",[265,266,270,274,278,297,301,305,309,376,380],{"title":259,"path":262,"stem":263},{"title":267,"path":268,"stem":269},"Board & Investors","\u002Fhandbook\u002Fcompany\u002Fboard","handbook\u002Fcompany\u002Fboard",{"title":271,"path":272,"stem":273},"Communications","\u002Fhandbook\u002Fcompany\u002Fcommunication","handbook\u002Fcompany\u002Fcommunication",{"title":275,"path":276,"stem":277},"Decision making and project management","\u002Fhandbook\u002Fcompany\u002Fdecisions","handbook\u002Fcompany\u002Fdecisions",{"title":279,"icon":280,"path":281,"stem":282,"children":283},"Guides","i-lucide-book-open","\u002Fhandbook\u002Fcompany\u002Fguides","handbook\u002Fcompany\u002Fguides\u002Findex",[284,285,289,293],{"title":279,"path":281,"stem":282},{"title":286,"path":287,"stem":288},"Editing the Handbook","\u002Fhandbook\u002Fcompany\u002Fguides\u002Fgit","handbook\u002Fcompany\u002Fguides\u002Fgit",{"title":290,"path":291,"stem":292},"Google Workspace","\u002Fhandbook\u002Fcompany\u002Fguides\u002Fgworkspace","handbook\u002Fcompany\u002Fguides\u002Fgworkspace",{"title":294,"path":295,"stem":296},"Markdown Guide","\u002Fhandbook\u002Fcompany\u002Fguides\u002Fmarkdown","handbook\u002Fcompany\u002Fguides\u002Fmarkdown",{"title":298,"path":299,"stem":300},"Organizational Structure","\u002Fhandbook\u002Fcompany\u002Forganizational-structure","handbook\u002Fcompany\u002Forganizational-structure",{"title":302,"path":303,"stem":304},"Principles","\u002Fhandbook\u002Fcompany\u002Fprinciples","handbook\u002Fcompany\u002Fprinciples",{"title":306,"path":307,"stem":308},"Remote Work","\u002Fhandbook\u002Fcompany\u002Fremote","handbook\u002Fcompany\u002Fremote",{"title":310,"icon":311,"path":312,"stem":313,"children":314},"Security","i-lucide-shield","\u002Fhandbook\u002Fcompany\u002Fsecurity","handbook\u002Fcompany\u002Fsecurity\u002Findex",[315,316,320,324,328,332,336,340,344,348,352,356,360,364,368,372],{"title":310,"path":312,"stem":313},{"title":317,"path":318,"stem":319},"Access Control Policy","\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Faccess-control","handbook\u002Fcompany\u002Fsecurity\u002Faccess-control",{"title":321,"path":322,"stem":323},"AI Development and Customer Data Policy","\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Fai-development-and-customer-data","handbook\u002Fcompany\u002Fsecurity\u002Fai-development-and-customer-data",{"title":325,"path":326,"stem":327},"Asset Management Policy","\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Fasset-management","handbook\u002Fcompany\u002Fsecurity\u002Fasset-management",{"title":329,"path":330,"stem":331},"Business Continuity & Disaster Recovery Policy","\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Fbusiness-continuity","handbook\u002Fcompany\u002Fsecurity\u002Fbusiness-continuity",{"title":333,"path":334,"stem":335},"Hardware Security Policy","\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Fcomputer-security","handbook\u002Fcompany\u002Fsecurity\u002Fcomputer-security",{"title":337,"path":338,"stem":339},"Cryptography Policy","\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Fcryptography","handbook\u002Fcompany\u002Fsecurity\u002Fcryptography",{"title":341,"path":342,"stem":343},"Data Management Policy","\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Fdata-management","handbook\u002Fcompany\u002Fsecurity\u002Fdata-management",{"title":345,"path":346,"stem":347},"Human Resources Security Policy","\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Fhuman-resources","handbook\u002Fcompany\u002Fsecurity\u002Fhuman-resources",{"title":349,"path":350,"stem":351},"Incident Response Plan","\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Fincident-response","handbook\u002Fcompany\u002Fsecurity\u002Fincident-response",{"title":353,"path":354,"stem":355},"Information Security Policy and Acceptable Use Policy","\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Finformation-security","handbook\u002Fcompany\u002Fsecurity\u002Finformation-security",{"title":357,"path":358,"stem":359},"Information Security Roles and Responsibilities","\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Finformation-security-roles","handbook\u002Fcompany\u002Fsecurity\u002Finformation-security-roles",{"title":361,"path":362,"stem":363},"Operations Security Policy","\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Foperations-security","handbook\u002Fcompany\u002Fsecurity\u002Foperations-security",{"title":365,"path":366,"stem":367},"Risk Management Policy","\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Frisk-management","handbook\u002Fcompany\u002Fsecurity\u002Frisk-management",{"title":369,"path":370,"stem":371},"Secure Development Policy","\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Fsecure-development","handbook\u002Fcompany\u002Fsecurity\u002Fsecure-development",{"title":373,"path":374,"stem":375},"Third-Party Risk Management Policy","\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Fthird-party-risk-management","handbook\u002Fcompany\u002Fsecurity\u002Fthird-party-risk-management",{"title":377,"path":378,"stem":379},"Strategy","\u002Fhandbook\u002Fcompany\u002Fstrategy","handbook\u002Fcompany\u002Fstrategy",{"title":381,"path":382,"stem":383},"Values","\u002Fhandbook\u002Fcompany\u002Fvalues","handbook\u002Fcompany\u002Fvalues",{"title":385,"group":386,"icon":387,"order":232,"path":388,"stem":389,"children":390},"Design","Engineering & Design Practices","i-lucide-pen-tool","\u002Fhandbook\u002Fdesign","handbook\u002Fdesign\u002Findex",[391,392,396,400,404,408,412],{"title":385,"path":388,"stem":389},{"title":393,"path":394,"stem":395},"Art Requests","\u002Fhandbook\u002Fdesign\u002Fart-requests","handbook\u002Fdesign\u002Fart-requests",{"title":397,"path":398,"stem":399},"Branding","\u002Fhandbook\u002Fdesign\u002Fbranding","handbook\u002Fdesign\u002Fbranding",{"title":401,"path":402,"stem":403},"Design Thinking","\u002Fhandbook\u002Fdesign\u002Fdesign-thinking","handbook\u002Fdesign\u002Fdesign-thinking",{"title":405,"path":406,"stem":407},"Process","\u002Fhandbook\u002Fdesign\u002Fprocess","handbook\u002Fdesign\u002Fprocess",{"title":409,"path":410,"stem":411},"Tools","\u002Fhandbook\u002Fdesign\u002Ftools","handbook\u002Fdesign\u002Ftools",{"title":413,"path":414,"stem":415},"Video","\u002Fhandbook\u002Fdesign\u002Fvideos","handbook\u002Fdesign\u002Fvideos",{"title":417,"group":386,"icon":418,"order":419,"path":420,"stem":421,"children":422},"Engineering","i-lucide-code-2",3,"\u002Fhandbook\u002Fengineering","handbook\u002Fengineering\u002Findex",[423,424,428,447,451,455,459,482,524,528,585,589,612,616,631],{"title":417,"path":420,"stem":421},{"title":425,"path":426,"stem":427},"Blueprints","\u002Fhandbook\u002Fengineering\u002Fblueprints","handbook\u002Fengineering\u002Fblueprints",{"title":429,"icon":430,"path":431,"stem":432,"children":433},"Contributing","i-lucide-git-pull-request","\u002Fhandbook\u002Fengineering\u002Fcontributing","handbook\u002Fengineering\u002Fcontributing\u002Findex",[434,435,439,443],{"title":429,"path":431,"stem":432},{"title":436,"path":437,"stem":438},"Certified Nodes","\u002Fhandbook\u002Fengineering\u002Fcontributing\u002Fcertified-nodes","handbook\u002Fengineering\u002Fcontributing\u002Fcertified-nodes",{"title":440,"path":441,"stem":442},"FF Tables","\u002Fhandbook\u002Fengineering\u002Fcontributing\u002Fff-tables","handbook\u002Fengineering\u002Fcontributing\u002Fff-tables",{"title":444,"path":445,"stem":446},"Team NPM Registry","\u002Fhandbook\u002Fengineering\u002Fcontributing\u002Fteam-npm-registry","handbook\u002Fengineering\u002Fcontributing\u002Fteam-npm-registry",{"title":448,"path":449,"stem":450},"Node-RED Dashboard","\u002Fhandbook\u002Fengineering\u002Fdashboard","handbook\u002Fengineering\u002Fdashboard",{"title":452,"path":453,"stem":454},"Dependency Updates","\u002Fhandbook\u002Fengineering\u002Fdependency-updates","handbook\u002Fengineering\u002Fdependency-updates",{"title":456,"path":457,"stem":458},"Feature Flags in PostHog","\u002Fhandbook\u002Fengineering\u002Ffeature-flags","handbook\u002Fengineering\u002Ffeature-flags",{"title":460,"icon":461,"path":462,"stem":463,"children":464},"Front End","i-lucide-layout-dashboard","\u002Fhandbook\u002Fengineering\u002Ffrontend","handbook\u002Fengineering\u002Ffrontend\u002Findex",[465,466,470,474,478],{"title":460,"path":462,"stem":463},{"title":467,"path":468,"stem":469},"Data Attributes","\u002Fhandbook\u002Fengineering\u002Ffrontend\u002Fdata-attributes","handbook\u002Fengineering\u002Ffrontend\u002Fdata-attributes",{"title":471,"path":472,"stem":473},"Front-End Layouts","\u002Fhandbook\u002Fengineering\u002Ffrontend\u002Flayouts","handbook\u002Fengineering\u002Ffrontend\u002Flayouts",{"title":475,"path":476,"stem":477},"Front-End Services","\u002Fhandbook\u002Fengineering\u002Ffrontend\u002Fservices","handbook\u002Fengineering\u002Ffrontend\u002Fservices",{"title":479,"path":480,"stem":481},"Front-End Testing","\u002Fhandbook\u002Fengineering\u002Ffrontend\u002Ftesting","handbook\u002Fengineering\u002Ffrontend\u002Ftesting",{"title":483,"icon":484,"path":485,"stem":486,"children":487},"Platform Ops","i-lucide-server","\u002Fhandbook\u002Fengineering\u002Fops","handbook\u002Fengineering\u002Fops\u002Findex",[488,489,492,496,500,504,508,512,516,520],{"title":483,"path":485,"stem":486},{"title":436,"path":490,"stem":491},"\u002Fhandbook\u002Fengineering\u002Fops\u002Fcertified-nodes","handbook\u002Fengineering\u002Fops\u002Fcertified-nodes",{"title":493,"path":494,"stem":495},"FlowFuse Dedicated","\u002Fhandbook\u002Fengineering\u002Fops\u002Fdedicated","handbook\u002Fengineering\u002Fops\u002Fdedicated",{"title":497,"path":498,"stem":499},"Deployment","\u002Fhandbook\u002Fengineering\u002Fops\u002Fdeployment","handbook\u002Fengineering\u002Fops\u002Fdeployment",{"title":501,"path":502,"stem":503},"Incident Response","\u002Fhandbook\u002Fengineering\u002Fops\u002Fincident-response","handbook\u002Fengineering\u002Fops\u002Fincident-response",{"title":505,"path":506,"stem":507},"Observability","\u002Fhandbook\u002Fengineering\u002Fops\u002Fobservability","handbook\u002Fengineering\u002Fops\u002Fobservability",{"title":509,"path":510,"stem":511},"Production Environment","\u002Fhandbook\u002Fengineering\u002Fops\u002Fproduction","handbook\u002Fengineering\u002Fops\u002Fproduction",{"title":513,"path":514,"stem":515},"Update Stacks on Production","\u002Fhandbook\u002Fengineering\u002Fops\u002Fproduction-stack-update","handbook\u002Fengineering\u002Fops\u002Fproduction-stack-update",{"title":517,"path":518,"stem":519},"Self Hosted Assistant","\u002Fhandbook\u002Fengineering\u002Fops\u002Fself-hosted-assistant","handbook\u002Fengineering\u002Fops\u002Fself-hosted-assistant",{"title":521,"path":522,"stem":523},"Staging Environment","\u002Fhandbook\u002Fengineering\u002Fops\u002Fstaging","handbook\u002Fengineering\u002Fops\u002Fstaging",{"title":525,"path":526,"stem":527},"Packaging Guidelines","\u002Fhandbook\u002Fengineering\u002Fpackaging","handbook\u002Fengineering\u002Fpackaging",{"title":529,"icon":530,"path":531,"stem":532,"children":533},"Product","i-lucide-package","\u002Fhandbook\u002Fengineering\u002Fproduct","handbook\u002Fengineering\u002Fproduct\u002Findex",[534,535,539,543,547,551,555,562,566,569,573,577,581],{"title":529,"path":531,"stem":532},{"title":536,"path":537,"stem":538},"Feature Catalog","\u002Fhandbook\u002Fengineering\u002Fproduct\u002Ffeatures","handbook\u002Fengineering\u002Fproduct\u002Ffeatures",{"title":540,"path":541,"stem":542},"Feedback","\u002Fhandbook\u002Fengineering\u002Fproduct\u002Ffeedback","handbook\u002Fengineering\u002Fproduct\u002Ffeedback",{"title":544,"path":545,"stem":546},"Glossary","\u002Fhandbook\u002Fengineering\u002Fproduct\u002Fglossary","handbook\u002Fengineering\u002Fproduct\u002Fglossary",{"title":548,"path":549,"stem":550},"Methodology","\u002Fhandbook\u002Fengineering\u002Fproduct\u002Fmethodology","handbook\u002Fengineering\u002Fproduct\u002Fmethodology",{"title":552,"path":553,"stem":554},"Metrics","\u002Fhandbook\u002Fengineering\u002Fproduct\u002Fmetrics","handbook\u002Fengineering\u002Fproduct\u002Fmetrics",{"title":556,"path":557,"stem":558,"children":559,"icon":561},"Personas","\u002Fhandbook\u002Fengineering\u002Fproduct\u002Fpersonas","handbook\u002Fengineering\u002Fproduct\u002Fpersonas\u002Findex",[560],{"title":556,"path":557,"stem":558},"i-lucide-user-circle",{"title":563,"path":564,"stem":565},"Pricing Principles","\u002Fhandbook\u002Fengineering\u002Fproduct\u002Fpricing","handbook\u002Fengineering\u002Fproduct\u002Fpricing",{"title":302,"path":567,"stem":568},"\u002Fhandbook\u002Fengineering\u002Fproduct\u002Fprinciples","handbook\u002Fengineering\u002Fproduct\u002Fprinciples",{"title":570,"path":571,"stem":572},"Product Swimlanes","\u002Fhandbook\u002Fengineering\u002Fproduct\u002Fproduct-swimlanes","handbook\u002Fengineering\u002Fproduct\u002Fproduct-swimlanes",{"title":574,"path":575,"stem":576},"Product Growth","\u002Fhandbook\u002Fengineering\u002Fproduct\u002Ftelemetry","handbook\u002Fengineering\u002Fproduct\u002Ftelemetry",{"title":578,"path":579,"stem":580},"Versioning","\u002Fhandbook\u002Fengineering\u002Fproduct\u002Fversioning","handbook\u002Fengineering\u002Fproduct\u002Fversioning",{"title":582,"path":583,"stem":584},"Market Segments","\u002Fhandbook\u002Fengineering\u002Fproduct\u002Fverticals","handbook\u002Fengineering\u002Fproduct\u002Fverticals",{"title":586,"path":587,"stem":588},"Project Management","\u002Fhandbook\u002Fengineering\u002Fproject-management","handbook\u002Fengineering\u002Fproject-management",{"title":590,"icon":591,"path":592,"stem":593,"children":594},"Releases","i-lucide-rocket","\u002Fhandbook\u002Fengineering\u002Freleases","handbook\u002Fengineering\u002Freleases\u002Findex",[595,596,600,604,608],{"title":590,"path":592,"stem":593},{"title":597,"path":598,"stem":599},"Dashboard 2.0 Releases","\u002Fhandbook\u002Fengineering\u002Freleases\u002Fdashboard-2","handbook\u002Fengineering\u002Freleases\u002Fdashboard-2",{"title":601,"path":602,"stem":603},"Release Process - Digital Ocean","\u002Fhandbook\u002Fengineering\u002Freleases\u002Fdigital-ocean","handbook\u002Fengineering\u002Freleases\u002Fdigital-ocean",{"title":605,"path":606,"stem":607},"Release Process","\u002Fhandbook\u002Fengineering\u002Freleases\u002Fprocess","handbook\u002Fengineering\u002Freleases\u002Fprocess",{"title":609,"path":610,"stem":611},"Changelog Posts","\u002Fhandbook\u002Fengineering\u002Freleases\u002Fwriting-changelog","handbook\u002Fengineering\u002Freleases\u002Fwriting-changelog",{"title":613,"path":614,"stem":615},"Security Policy","\u002Fhandbook\u002Fengineering\u002Fsecurity","handbook\u002Fengineering\u002Fsecurity",{"title":617,"path":618,"stem":619,"children":620,"icon":630},"Support","\u002Fhandbook\u002Fengineering\u002Fsupport","handbook\u002Fengineering\u002Fsupport\u002Findex",[621,622,626],{"title":617,"path":618,"stem":619},{"title":623,"path":624,"stem":625},"Triage Duty","\u002Fhandbook\u002Fengineering\u002Fsupport\u002Ftriage","handbook\u002Fengineering\u002Fsupport\u002Ftriage",{"title":627,"path":628,"stem":629},"Troubleshooting","\u002Fhandbook\u002Fengineering\u002Fsupport\u002Ftroubleshooting","handbook\u002Fengineering\u002Fsupport\u002Ftroubleshooting","i-lucide-life-buoy",{"title":409,"path":632,"stem":633},"\u002Fhandbook\u002Fengineering\u002Ftools","handbook\u002Fengineering\u002Ftools",{"title":191,"group":635,"icon":636,"order":637,"path":638,"stem":639,"children":640},"Marketing department","i-lucide-megaphone",6,"\u002Fhandbook\u002Fmarketing","handbook\u002Fmarketing\u002Findex",[641,642,648,652,667,685,689,693,696,700,704,708,709,713,717],{"title":191,"path":638,"stem":639},{"title":643,"path":644,"stem":645,"children":646},"Account-Based Marketing","\u002Fhandbook\u002Fmarketing\u002Faccount-based-marketing","handbook\u002Fmarketing\u002Faccount-based-marketing\u002Findex",[647],{"title":643,"path":644,"stem":645},{"title":649,"path":650,"stem":651},"Brand Voice","\u002Fhandbook\u002Fmarketing\u002Fbrand-voice","handbook\u002Fmarketing\u002Fbrand-voice",{"title":653,"icon":654,"path":655,"stem":656,"children":657},"Community","i-lucide-users-2","\u002Fhandbook\u002Fmarketing\u002Fcommunity","handbook\u002Fmarketing\u002Fcommunity\u002Findex",[658,659,663],{"title":653,"path":655,"stem":656},{"title":660,"path":661,"stem":662},"Community Guidelines","\u002Fhandbook\u002Fmarketing\u002Fcommunity\u002Fcommunity-guidelines","handbook\u002Fmarketing\u002Fcommunity\u002Fcommunity-guidelines",{"title":664,"path":665,"stem":666},"Forums And Support","\u002Fhandbook\u002Fmarketing\u002Fcommunity\u002Fforums-and-support","handbook\u002Fmarketing\u002Fcommunity\u002Fforums-and-support",{"title":21,"icon":668,"path":669,"stem":670,"children":671,"order":261},"i-lucide-file-text","\u002Fhandbook\u002Fmarketing\u002Fcontent-strategy","handbook\u002Fmarketing\u002Fcontent-strategy\u002Findex",[672,673,677,681],{"title":21,"path":669,"stem":670,"order":261},{"title":674,"path":675,"stem":676},"Blog","\u002Fhandbook\u002Fmarketing\u002Fcontent-strategy\u002Fblog","handbook\u002Fmarketing\u002Fcontent-strategy\u002Fblog",{"title":678,"path":679,"stem":680},"Customer Stories","\u002Fhandbook\u002Fmarketing\u002Fcontent-strategy\u002Fcustomer-stories","handbook\u002Fmarketing\u002Fcontent-strategy\u002Fcustomer-stories",{"title":682,"path":683,"stem":684},"Webinars","\u002Fhandbook\u002Fmarketing\u002Fcontent-strategy\u002Fwebinars","handbook\u002Fmarketing\u002Fcontent-strategy\u002Fwebinars",{"title":686,"path":687,"stem":688},"FlowFuse for Education","\u002Fhandbook\u002Fmarketing\u002Feducation","handbook\u002Fmarketing\u002Feducation",{"title":690,"path":691,"stem":692},"Events","\u002Fhandbook\u002Fmarketing\u002Fevents","handbook\u002Fmarketing\u002Fevents",{"title":137,"path":694,"stem":695},"\u002Fhandbook\u002Fmarketing\u002Fhow-we-work","handbook\u002Fmarketing\u002Fhow-we-work",{"title":697,"path":698,"stem":699},"Lead Activation","\u002Fhandbook\u002Fmarketing\u002Flead-activation","handbook\u002Fmarketing\u002Flead-activation",{"title":701,"path":702,"stem":703},"Lead Generation","\u002Fhandbook\u002Fmarketing\u002Fleads","handbook\u002Fmarketing\u002Fleads",{"title":705,"path":706,"stem":707},"Company Messaging","\u002Fhandbook\u002Fmarketing\u002Fmessaging","handbook\u002Fmarketing\u002Fmessaging",{"title":5,"path":246,"stem":248},{"title":710,"path":711,"stem":712},"Marketing Programs","\u002Fhandbook\u002Fmarketing\u002Fprograms","handbook\u002Fmarketing\u002Fprograms",{"title":714,"path":715,"stem":716},"Social Media","\u002Fhandbook\u002Fmarketing\u002Fsocial-media","handbook\u002Fmarketing\u002Fsocial-media",{"title":718,"path":719,"stem":720},"Website","\u002Fhandbook\u002Fmarketing\u002Fwebsite","handbook\u002Fmarketing\u002Fwebsite",{"title":722,"group":259,"icon":723,"order":235,"path":724,"stem":725,"children":726},"Operations","i-lucide-settings-2","\u002Fhandbook\u002Foperations","handbook\u002Foperations\u002Findex",[727,728,732,736,740,763,767,771,775,779],{"title":722,"path":724,"stem":725},{"title":729,"path":730,"stem":731},"Accounting","\u002Fhandbook\u002Foperations\u002Faccounting","handbook\u002Foperations\u002Faccounting",{"title":733,"path":734,"stem":735},"Accounts","\u002Fhandbook\u002Foperations\u002Faccounts","handbook\u002Foperations\u002Faccounts",{"title":737,"path":738,"stem":739},"Billing","\u002Fhandbook\u002Foperations\u002Fbilling","handbook\u002Foperations\u002Fbilling",{"title":741,"icon":742,"path":743,"stem":744,"children":745},"CEO Ops","i-lucide-briefcase","\u002Fhandbook\u002Foperations\u002Fceo-ops","handbook\u002Foperations\u002Fceo-ops\u002Findex",[746,747,751,755,759],{"title":741,"path":743,"stem":744},{"title":748,"path":749,"stem":750},"Calendar Management","\u002Fhandbook\u002Foperations\u002Fceo-ops\u002Fcalendar-management","handbook\u002Foperations\u002Fceo-ops\u002Fcalendar-management",{"title":752,"path":753,"stem":754},"Inbox Management","\u002Fhandbook\u002Foperations\u002Fceo-ops\u002Finbox-management","handbook\u002Foperations\u002Fceo-ops\u002Finbox-management",{"title":756,"path":757,"stem":758},"Task Management","\u002Fhandbook\u002Foperations\u002Fceo-ops\u002Ftask-managment","handbook\u002Foperations\u002Fceo-ops\u002Ftask-managment",{"title":760,"path":761,"stem":762},"Travel Booking","\u002Fhandbook\u002Foperations\u002Fceo-ops\u002Ftravel-booking","handbook\u002Foperations\u002Fceo-ops\u002Ftravel-booking",{"title":764,"path":765,"stem":766},"Change Control","\u002Fhandbook\u002Foperations\u002Fchange","handbook\u002Foperations\u002Fchange",{"title":768,"path":769,"stem":770},"Commission Payment","\u002Fhandbook\u002Foperations\u002Fcommission-payment","handbook\u002Foperations\u002Fcommission-payment",{"title":772,"path":773,"stem":774},"Data at FlowFuse","\u002Fhandbook\u002Foperations\u002Fdata","handbook\u002Foperations\u002Fdata",{"title":776,"path":777,"stem":778},"Signatures","\u002Fhandbook\u002Foperations\u002Fsignatures","handbook\u002Foperations\u002Fsignatures",{"title":780,"path":781,"stem":782},"Vendors","\u002Fhandbook\u002Foperations\u002Fvendors","handbook\u002Foperations\u002Fvendors",{"title":784,"group":785,"icon":786,"order":787,"path":788,"stem":789,"children":790},"People Ops","Internal Operations","i-lucide-users",5,"\u002Fhandbook\u002Fpeopleops","handbook\u002Fpeopleops\u002Findex",[791,792,796,800,804,808,812,831,898,902,906,910,914,918],{"title":784,"path":788,"stem":789},{"title":793,"path":794,"stem":795},"Coaching Plans","\u002Fhandbook\u002Fpeopleops\u002Fcoaching-plans","handbook\u002Fpeopleops\u002Fcoaching-plans",{"title":797,"path":798,"stem":799},"Code of Conduct","\u002Fhandbook\u002Fpeopleops\u002Fcode-of-conduct","handbook\u002Fpeopleops\u002Fcode-of-conduct",{"title":801,"path":802,"stem":803},"Compensation","\u002Fhandbook\u002Fpeopleops\u002Fcompensation","handbook\u002Fpeopleops\u002Fcompensation",{"title":805,"path":806,"stem":807},"Compliance & Regulatory","\u002Fhandbook\u002Fpeopleops\u002Fcompliance","handbook\u002Fpeopleops\u002Fcompliance",{"title":809,"path":810,"stem":811},"Expenses","\u002Fhandbook\u002Fpeopleops\u002Fexpenses","handbook\u002Fpeopleops\u002Fexpenses",{"title":813,"path":814,"stem":815,"children":816,"icon":830},"Hiring","\u002Fhandbook\u002Fpeopleops\u002Fhiring","handbook\u002Fpeopleops\u002Fhiring\u002Findex",[817,818,822,826],{"title":813,"path":814,"stem":815},{"title":819,"path":820,"stem":821},"Working with Recruiters","\u002Fhandbook\u002Fpeopleops\u002Fhiring\u002Frecruiters","handbook\u002Fpeopleops\u002Fhiring\u002Frecruiters",{"title":823,"path":824,"stem":825},"Screening Call","\u002Fhandbook\u002Fpeopleops\u002Fhiring\u002Fscreening-call","handbook\u002Fpeopleops\u002Fhiring\u002Fscreening-call",{"title":827,"path":828,"stem":829},"STAR Questions","\u002Fhandbook\u002Fpeopleops\u002Fhiring\u002Fstar-questions","handbook\u002Fpeopleops\u002Fhiring\u002Fstar-questions","i-lucide-user-plus",{"title":832,"icon":833,"path":834,"stem":835,"children":836},"Job Descriptions","i-lucide-file-badge","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Findex",[837,838,842,846,850,854,858,862,866,870,874,878,882,886,890,894],{"title":832,"path":834,"stem":835},{"title":839,"path":840,"stem":841},"Account Executive","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions\u002Faccount-executive","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Faccount-executive",{"title":843,"path":844,"stem":845},"CEO","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions\u002Fceo","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Fceo",{"title":847,"path":848,"stem":849},"Chief of Staff","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions\u002Fchief-of-staff","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Fchief-of-staff",{"title":851,"path":852,"stem":853},"CTO","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions\u002Fcto","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Fcto",{"title":855,"path":856,"stem":857},"Developer Relations Advocate","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions\u002Fdeveloper-relations-advocate","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Fdeveloper-relations-advocate",{"title":859,"path":860,"stem":861},"Engineering Manager","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions\u002Fengineering-manager","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Fengineering-manager",{"title":863,"path":864,"stem":865},"Fullstack Engineer","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions\u002Ffullstack-engineer","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Ffullstack-engineer",{"title":867,"path":868,"stem":869},"Fullstack Engineer (AI-Focused)","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions\u002Ffullstack-engineer-ai","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Ffullstack-engineer-ai",{"title":871,"path":872,"stem":873},"Head of Marketing","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions\u002Fhead-of-marketing","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Fhead-of-marketing",{"title":875,"path":876,"stem":877},"Lead Product Manager","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions\u002Flead-product-manager","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Flead-product-manager",{"title":879,"path":880,"stem":881},"Product Manager","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions\u002Fproduct-manager","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Fproduct-manager",{"title":883,"path":884,"stem":885},"Product Marketer","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions\u002Fproduct-marketer","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Fproduct-marketer",{"title":887,"path":888,"stem":889},"Sales Development Representative (SDR)","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions\u002Fsales-development-representative","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Fsales-development-representative",{"title":891,"path":892,"stem":893},"Solutions Engineer","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions\u002Fsolutions-engineer","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Fsolutions-engineer",{"title":895,"path":896,"stem":897},"VP of Sales","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions\u002Fvp-sales","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Fvp-sales",{"title":899,"path":900,"stem":901},"Holiday & Leave","\u002Fhandbook\u002Fpeopleops\u002Fleave","handbook\u002Fpeopleops\u002Fleave",{"title":903,"path":904,"stem":905},"PeopleOps Policies","\u002Fhandbook\u002Fpeopleops\u002Forganization","handbook\u002Fpeopleops\u002Forganization",{"title":907,"path":908,"stem":909},"Performance review","\u002Fhandbook\u002Fpeopleops\u002Fperformance-review","handbook\u002Fpeopleops\u002Fperformance-review",{"title":911,"path":912,"stem":913},"Summit","\u002Fhandbook\u002Fpeopleops\u002Fsummit","handbook\u002Fpeopleops\u002Fsummit",{"title":915,"path":916,"stem":917},"Travel","\u002Fhandbook\u002Fpeopleops\u002Ftravel","handbook\u002Fpeopleops\u002Ftravel",{"title":919,"path":920,"stem":921},"U.S. Compliance Policies","\u002Fhandbook\u002Fpeopleops\u002Fus-compliance","handbook\u002Fpeopleops\u002Fus-compliance",{"title":923,"path":924,"stem":925,"group":252,"order":926},"Recent Updates","\u002Fhandbook\u002Frecent-changes","handbook\u002Frecent-changes",0,{"title":185,"group":928,"icon":929,"order":930,"path":931,"stem":932,"children":933},"Sales department","i-lucide-trending-up",7,"\u002Fhandbook\u002Fsales","handbook\u002Fsales\u002Findex",[934,935,942,946,950,954,958,962,966,970,989,993,1007,1011,1018,1022,1026,1030],{"title":185,"path":931,"stem":932},{"title":936,"path":937,"stem":938,"children":939,"icon":941},"Sales Compensation Plan","\u002Fhandbook\u002Fsales\u002Fcommission-plan","handbook\u002Fsales\u002Fcommission-plan\u002Findex",[940],{"title":936,"path":937,"stem":938},"i-lucide-dollar-sign",{"title":943,"path":944,"stem":945},"Customer Success","\u002Fhandbook\u002Fsales\u002Fcustomer-success","handbook\u002Fsales\u002Fcustomer-success",{"title":947,"path":948,"stem":949},"Self Hosted Dashboard v2 Multi User","\u002Fhandbook\u002Fsales\u002Fdashboard-v2","handbook\u002Fsales\u002Fdashboard-v2",{"title":951,"path":952,"stem":953},"Edge Connectivity Sales Process","\u002Fhandbook\u002Fsales\u002Fedge-connect-process","handbook\u002Fsales\u002Fedge-connect-process",{"title":955,"path":956,"stem":957},"Engagements & Pricing","\u002Fhandbook\u002Fsales\u002Fengagements","handbook\u002Fsales\u002Fengagements",{"title":959,"path":960,"stem":961},"Forecast Review","\u002Fhandbook\u002Fsales\u002Fforecast-review","handbook\u002Fsales\u002Fforecast-review",{"title":963,"path":964,"stem":965},"HubSpot","\u002Fhandbook\u002Fsales\u002Fhubspot","handbook\u002Fsales\u002Fhubspot",{"title":967,"path":968,"stem":969},"Legal","\u002Fhandbook\u002Fsales\u002Flegal","handbook\u002Fsales\u002Flegal",{"title":971,"icon":972,"path":973,"stem":974,"children":975},"Sales Meetings","i-lucide-calendar","\u002Fhandbook\u002Fsales\u002Fmeetings","handbook\u002Fsales\u002Fmeetings\u002Findex",[976,977,981,985],{"title":971,"path":973,"stem":974},{"title":978,"path":979,"stem":980},"Demo","\u002Fhandbook\u002Fsales\u002Fmeetings\u002Fdemo","handbook\u002Fsales\u002Fmeetings\u002Fdemo",{"title":982,"path":983,"stem":984},"Discovery Meeting","\u002Fhandbook\u002Fsales\u002Fmeetings\u002Fdiscovery","handbook\u002Fsales\u002Fmeetings\u002Fdiscovery",{"title":986,"path":987,"stem":988},"Proof of Concept","\u002Fhandbook\u002Fsales\u002Fmeetings\u002Fpoc","handbook\u002Fsales\u002Fmeetings\u002Fpoc",{"title":990,"path":991,"stem":992},"Sales Team Operating Principles","\u002Fhandbook\u002Fsales\u002Foperating-principles","handbook\u002Fsales\u002Foperating-principles",{"title":994,"icon":995,"path":996,"stem":997,"children":998},"Commercial Organization","i-lucide-sitemap","\u002Fhandbook\u002Fsales\u002Forg","handbook\u002Fsales\u002Forg\u002Findex",[999,1000],{"title":994,"path":996,"stem":997},{"title":1001,"path":1002,"stem":1003,"children":1004,"icon":1006},"Account Executives","\u002Fhandbook\u002Fsales\u002Forg\u002Faccount-executives","handbook\u002Fsales\u002Forg\u002Faccount-executives\u002Findex",[1005],{"title":1001,"path":1002,"stem":1003},"i-lucide-user-check",{"title":1008,"path":1009,"stem":1010},"Partnerships","\u002Fhandbook\u002Fsales\u002Fpartnerships","handbook\u002Fsales\u002Fpartnerships",{"title":1012,"path":1013,"stem":1014,"children":1015,"icon":1017},"Processes","\u002Fhandbook\u002Fsales\u002Fprocesses","handbook\u002Fsales\u002Fprocesses\u002Findex",[1016],{"title":1012,"path":1013,"stem":1014},"i-lucide-workflow",{"title":1019,"path":1020,"stem":1021},"Professional Services","\u002Fhandbook\u002Fsales\u002Fprofessional-services","handbook\u002Fsales\u002Fprofessional-services",{"title":1023,"path":1024,"stem":1025},"Sales Regions","\u002Fhandbook\u002Fsales\u002Fregions","handbook\u002Fsales\u002Fregions",{"title":1027,"path":1028,"stem":1029},"Sales Deck","\u002Fhandbook\u002Fsales\u002Fsales-deck","handbook\u002Fsales\u002Fsales-deck",{"title":1031,"path":1032,"stem":1033},"Subscription Agreement 1.5","\u002Fhandbook\u002Fsales\u002Fsubscription-agreement-1.5","handbook\u002Fsales\u002Fsubscription-agreement-1.5",1784039724399]